[et_pb_section fb_built=”1″ _builder_version=”4.9.10″ _module_preset=”default” custom_margin=”0px||||false|false” custom_padding=”0px||||false|false”][et_pb_row _builder_version=”4.9.10″ _module_preset=”default” width=”100%” max_width=”none” custom_margin=”0px||||false|false” custom_padding=”0px||||false|false” locked=”off”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_video src=”https:\/\/rsvp.mbgoldcoast.com.au\/emag\/wp-content\/uploads\/Driver Cover Video.mp4″ module_class=”lwp-video-autoplay” _builder_version=”4.9.10″ _module_preset=”default” locked=”off”][\/et_pb_video][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default” max_width=”none” locked=”off”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_text _builder_version=”4.9.10″ _module_preset=”default” header_2_text_align=”center” header_2_font_size=”35px”]<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”2_5,3_5″ make_equal=”on” _builder_version=”4.9.10″ _module_preset=”default” max_width=”1920px” locked=”off”][et_pb_column type=”2_5″ _builder_version=”4.9.10″ _module_preset=”default” custom_css_main_element=”margin:auto;”][et_pb_text _builder_version=”4.9.10″ _module_preset=”default” text_font_size=”17px” custom_padding=”|0px|||false|false” custom_padding_tablet=”||20px||false|false” custom_padding_phone=”||20px||false|false” custom_padding_last_edited=”on|tablet”]In a socially distanced society, there\u2019s been a return to tradition and a rekindled romance with flowers \u2013 in particular, roses.<\/p>\n
Besides being stunningly attractive, a gift of flowers often speaks volumes and communicates a powerful message without words, which few understand better than Roses Only CEO Kelly Taggart.<\/p>\n
\u201cPeople have rediscovered the floral gift you can give when you don\u2019t necessarily know what to say,\u201d says Kelly.<\/p>\n
\u201cFlowers provide an extra bit of passion and feeling to your meaning that you can\u2019t always get across in a text message or phone call. <\/p>\n
\u201cWhich is lovely in a way because those flowers last a lot longer, and that person is going to be looking at those flowers remembering you\u2019re thinking of them.\u201d[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_image src=”https:\/\/rsvp.mbgoldcoast.com.au\/emag\/wp-content\/uploads\/2022\/02\/MB-EQC-400-007_edit-min-scaled.jpg” title_text=”MB EQC-400 – 007_edit-min” show_in_lightbox=”on” _builder_version=”4.9.10″ _module_preset=”default”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ make_equal=”on” custom_padding_last_edited=”on|tablet” module_class=”custom_row” _builder_version=”4.9.10″ _module_preset=”default” max_width=”1920px” custom_padding_tablet=”0px||0px||false|false” custom_padding_phone=”0px||0px||false|false” locked=”off”][et_pb_column type=”3_5″ module_class=”second-on-mobile” _builder_version=”4.9.10″ _module_preset=”default”][et_pb_image src=”https:\/\/rsvp.mbgoldcoast.com.au\/emag\/wp-content\/uploads\/2022\/02\/MB-EQC-400-064_edit-min-scaled.jpg” title_text=”MB EQC-400 – 064_edit-min” show_in_lightbox=”on” _builder_version=”4.9.10″ _module_preset=”default”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.9.10″ _module_preset=”default” custom_css_main_element=”margin:auto;”][et_pb_text _builder_version=”4.9.10″ _module_preset=”default” text_font_size=”17px” custom_padding=”|0px|||false|false” custom_padding_tablet=”||20px||false|false” custom_padding_phone=”||20px||false|false” custom_padding_last_edited=”on|tablet”]<\/p>\n
Kelly looks comfortable sitting behind the wheel of the all-electric EQC and we\u2019ve adjusted the ambient lighting to match her heels and the bright pink pops of colour in the stunning Roses Only bouquet.<\/p>\n
The luxury vehicle is silent as we circle the industrial lot and feels as though we\u2019re in the cockpit of a futuristic space capsule, especially with the glow from the customised light system and moon roof.<\/p>\n
Starting with the company over 14 years ago as an accountant, Kelly is a wonderful example of a business investing in its staff.<\/p>\n
Along her journey to becoming CEO, Kelly has always maintained an owner\u2019s mindset, having become a shareholder early on.\u00a0<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”2_5,3_5″ make_equal=”on” custom_padding_last_edited=”on|tablet” _builder_version=”4.9.10″ _module_preset=”default” max_width=”1920px” custom_padding_tablet=”0px||0px||false|false” custom_padding_phone=”0px||0px||false|false” locked=”off”][et_pb_column type=”2_5″ _builder_version=”4.9.10″ _module_preset=”default” custom_css_main_element=”margin:auto;”][et_pb_text _builder_version=”4.9.10″ _module_preset=”default” text_font_size=”17px” custom_padding=”|0px|||false|false” custom_padding_tablet=”||20px||false|false” custom_padding_phone=”||20px||false|false” custom_padding_last_edited=”on|tablet”]\u201cWhen I first started, I was the only person in the finance team and found myself undertaking lots of different jobs, whether it was collecting the mail or doing cash flow strategy,\u201d she says.<\/p>\n
\u201cThis was something we did over and over again because we were a new business and when you\u2019re starting out, cash is king.\u201d<\/p>\n
As Kelly became increasingly involved in the business decisions, she naturally progressed into an operational role and began to climb the corporate ladder.<\/p>\n
\u201cWhile I was still managing the finance team, it began to grow underneath me,\u201d she says.[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_image src=”https:\/\/rsvp.mbgoldcoast.com.au\/emag\/wp-content\/uploads\/2022\/02\/MB-EQC-400-098-min-scaled.jpg” title_text=”MB EQC-400 – 098-min” show_in_lightbox=”on” _builder_version=”4.9.10″ _module_preset=”default”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ make_equal=”on” custom_padding_last_edited=”on|tablet” module_class=”custom_row” _builder_version=”4.9.10″ _module_preset=”default” max_width=”1920px” custom_padding_tablet=”||0px||false|false” custom_padding_phone=”||0px||false|false” locked=”off”][et_pb_column type=”3_5″ module_class=”second-on-mobile” _builder_version=”4.9.10″ _module_preset=”default”][et_pb_image src=”https:\/\/rsvp.mbgoldcoast.com.au\/emag\/wp-content\/uploads\/2022\/02\/MB-EQC-400-115-min-scaled.jpg” title_text=”MB EQC-400 – 115-min” show_in_lightbox=”on” _builder_version=”4.9.10″ _module_preset=”default”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.9.10″ _module_preset=”default” custom_css_main_element=”margin:auto;”][et_pb_text _builder_version=”4.9.10″ _module_preset=”default” text_font_size=”17px” custom_padding=”|0px|||false|false” custom_padding_tablet=”||20px||false|false” custom_padding_phone=”||20px||false|false” custom_padding_last_edited=”on|tablet”]\u201cI started venturing into other aspects of the business and taking on responsibilities such as supplier relationship management, as well as our customer contact centre.<\/p>\n
\u201cThese new teams continued to come under my wing one after the other until I became the General Manager and eventually Chief Operations Officer.\u201d<\/p>\n
Roses Only now has the largest floral footprint in Australia, with 11 studios located across most states and territories, the business employs over 200 qualified florists.<\/p>\n
\u201cWhile the company has experienced a lot of growth and change, I love being able to work with such a great team, drive the strategy and help people grow in their roles,\u201d she says.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”2_5,3_5″ custom_padding_last_edited=”on|tablet” _builder_version=”4.9.10″ _module_preset=”default” max_width=”1920px” custom_padding_tablet=”0px||0px||false|false” custom_padding_phone=”0px||0px||false|false” custom_css_main_element=”display: flex!important;||align-items:center;” locked=”off” custom_css_main_element_last_edited=”on|tablet” custom_css_main_element_tablet=”display:block;”][et_pb_column type=”2_5″ _builder_version=”4.9.10″ _module_preset=”default” custom_css_main_element=”margin:auto;”][et_pb_text _builder_version=”4.9.10″ _module_preset=”default” text_font_size=”17px” custom_padding=”|0px|||false|false” custom_padding_tablet=”||20px||false|false” custom_padding_phone=”||20px||false|false” custom_padding_last_edited=”on|tablet”]\u201cBut more than that, I love continuing to develop our product offering and seeing positive customer feedback, and knowing we\u2019ve helped people send gifts in a really lovely way.<\/p>\n
\u201cIt\u2019s exciting when you\u2019re dealing with a product that\u2019s all about making people feel good and helping send their love to someone \u2013 this is what keeps me inspired.<\/p>\n
\u201cWhen customers place an order through Roses Only, they trust us to deliver exactly what they want and to get that message of love across to their special one.\u201d<\/p>\n
Over the years, Kelly has learnt the importance of listening to other people and considering their point of view.<\/p>\n
\u201cTo enable growth, you need to stay curious, always ask questions and continue to learn,\u201d she says.[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_image src=”https:\/\/rsvp.mbgoldcoast.com.au\/emag\/wp-content\/uploads\/2022\/02\/MB-EQC-400-076_edit-min-scaled.jpg” title_text=”MB EQC-400 – 076_edit-min” show_in_lightbox=”on” _builder_version=”4.9.10″ _module_preset=”default”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ make_equal=”on” custom_padding_last_edited=”on|tablet” module_class=”custom_row” _builder_version=”4.9.10″ _module_preset=”default” max_width=”1920px” custom_padding_tablet=”||0px||false|false” custom_padding_phone=”||0px||false|false” locked=”off”][et_pb_column type=”3_5″ module_class=”second-on-mobile” _builder_version=”4.9.10″ _module_preset=”default”][et_pb_image src=”https:\/\/rsvp.mbgoldcoast.com.au\/emag\/wp-content\/uploads\/2022\/02\/MB-EQC-400-029_edit-min-scaled.jpg” title_text=”MB EQC-400 – 029_edit-min” show_in_lightbox=”on” _builder_version=”4.9.10″ _module_preset=”default”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.9.10″ _module_preset=”default” custom_css_main_element=”margin:auto;”][et_pb_text _builder_version=”4.9.10″ _module_preset=”default” text_font_size=”17px” custom_padding=”|0px|||false|false” custom_padding_tablet=”||20px||false|false” custom_padding_phone=”||20px||false|false” custom_padding_last_edited=”on|tablet”]For anyone wanting to work themselves up within a business, Kelly\u2019s advice is to put your wishes out there.<\/p>\n
\u201cTell people what you\u2019re interested in, be willing to learn and be open to the advice of others,\u201d she says.<\/p>\n
\u201cFor a lot of people just starting out, I love it when they make an effort to express their love of a certain aspect of the business and ask after new avenues.<\/p>\n
\u201cIf you don\u2019t say something, it\u2019s not just going to be handed to you \u2013 the more you put yourself out there, the more likely you are to grow and achieve more.\u201d[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”2_5,3_5″ custom_padding_last_edited=”on|tablet” _builder_version=”4.9.10″ _module_preset=”default” max_width=”1920px” custom_margin_tablet=”||-30px||false|false” custom_margin_phone=”||-30px||false|false” custom_margin_last_edited=”on|phone” custom_padding_tablet=”0px||0px||false|false” custom_padding_phone=”0px||0px||false|false” custom_css_main_element=”display: flex!important;||align-items:center;” locked=”off” custom_css_main_element_last_edited=”on|tablet” custom_css_main_element_tablet=”display:block;”][et_pb_column type=”2_5″ _builder_version=”4.9.10″ _module_preset=”default” custom_css_main_element=”margin:auto;”][et_pb_text _builder_version=”4.9.10″ _module_preset=”default” text_font_size=”17px” custom_padding=”|0px|||false|false” custom_padding_tablet=”||20px||false|false” custom_padding_phone=”||20px||false|false” custom_padding_last_edited=”on|tablet”]For Kelly, her future is all flowers, and she sees a lot more opportunities ahead of her.<\/p>\n
\u201cI was COO for about six years and achieved so much, whereas I\u2019ve only been CEO for a year,\u201d she says.<\/p>\n
\u201cThere\u2019s so much more we can do with the flower gifting experience, and I want to continue exploring what else we can offer our customers to help them provide better gifts, express more meaning and celebrate more moments.\u201d[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_image src=”https:\/\/rsvp.mbgoldcoast.com.au\/emag\/wp-content\/uploads\/2022\/02\/MB-EQC-400-018_edit-min-scaled.jpg” title_text=”MB EQC-400 – 018_edit-min” show_in_lightbox=”on” _builder_version=”4.9.10″ _module_preset=”default” locked=”off”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ custom_padding_last_edited=”on|tablet” _builder_version=”4.9.10″ _module_preset=”default” custom_padding=”||||false|false” custom_padding_tablet=”20px||||false|false” custom_padding_phone=”20px||||false|false”][et_pb_column type=”1_3″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_image src=”https:\/\/rsvp.mbgoldcoast.com.au\/emag\/wp-content\/uploads\/2022\/02\/MB-EQC-400-101-min-scaled.jpg” title_text=”MB EQC-400 – 101-min” module_class=”pa-image-1-1″ _builder_version=”4.9.10″ _module_preset=”default” custom_padding_tablet=”50px||||false|false” custom_padding_phone=”50px||||false|false” custom_padding_last_edited=”on|tablet” hover_enabled=”0″ show_in_lightbox=”on” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_image src=”https:\/\/rsvp.mbgoldcoast.com.au\/emag\/wp-content\/uploads\/2022\/02\/MB-EQC-400-090-min-scaled.jpg” title_text=”MB EQC-400 – 090-min” module_class=”pa-image-1-1″ _builder_version=”4.9.10″ _module_preset=”default” hover_enabled=”0″ show_in_lightbox=”on” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_image src=”https:\/\/rsvp.mbgoldcoast.com.au\/emag\/wp-content\/uploads\/2022\/02\/MB-EQC-400-092-min-scaled.jpg” title_text=”MB EQC-400 – 092-min” module_class=”pa-image-1-1″ _builder_version=”4.9.10″ _module_preset=”default” show_in_lightbox=”on”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"
Entering a national company as an entry-level accountant, Kelly Taggart worked her way up through the ranks with unyielding tenacity and determination.In a socially distanced society, there\u2019s been a return to tradition and a rekindled romance with flowers \u2013 in particular, roses. Besides being stunningly attractive, a gift of flowers often speaks volumes and communicates […]<\/p>\n","protected":false},"author":1,"featured_media":3312,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[3,31],"tags":[],"class_list":["post-2598","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-driver","category-video-autumn-2022"],"_links":{"self":[{"href":"https:\/\/rsvp.mbgoldcoast.com.au\/emag\/wp-json\/wp\/v2\/posts\/2598","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rsvp.mbgoldcoast.com.au\/emag\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rsvp.mbgoldcoast.com.au\/emag\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rsvp.mbgoldcoast.com.au\/emag\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/rsvp.mbgoldcoast.com.au\/emag\/wp-json\/wp\/v2\/comments?post=2598"}],"version-history":[{"count":38,"href":"https:\/\/rsvp.mbgoldcoast.com.au\/emag\/wp-json\/wp\/v2\/posts\/2598\/revisions"}],"predecessor-version":[{"id":4662,"href":"https:\/\/rsvp.mbgoldcoast.com.au\/emag\/wp-json\/wp\/v2\/posts\/2598\/revisions\/4662"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rsvp.mbgoldcoast.com.au\/emag\/wp-json\/wp\/v2\/media\/3312"}],"wp:attachment":[{"href":"https:\/\/rsvp.mbgoldcoast.com.au\/emag\/wp-json\/wp\/v2\/media?parent=2598"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rsvp.mbgoldcoast.com.au\/emag\/wp-json\/wp\/v2\/categories?post=2598"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rsvp.mbgoldcoast.com.au\/emag\/wp-json\/wp\/v2\/tags?post=2598"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}