[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ custom_padding=”33px|||||” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row _builder_version=”4.16″ _module_preset=”default” width=”100%” max_width=”none” custom_margin=”0px||||false|false” custom_padding=”0px||||false|false” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_video src=”https:\/\/rsvp.mbgoldcoast.com.au\/emag\/wp-content\/uploads\/Fika Showreel_Web_v2 2021 Spring 2022.mp4″ module_class=”lwp-video-autoplay” _builder_version=”4.16″ _module_preset=”default” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_video][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” max_width=”none” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.16″ _module_preset=”default” header_2_text_align=”center” header_2_font_size=”35px” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” _builder_version=”4.16″ _module_preset=”default” max_width=”none” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” custom_css_main_element=”margin:auto;” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font_size=”17px” custom_padding=”|0px|||false|false” custom_padding_tablet=”||20px||false|false” custom_padding_phone=”||20px||false|false” custom_padding_last_edited=”on|tablet” global_colors_info=”{}” theme_builder_area=”post_content”]With brands and businesses needing to find their place in the metaverse, virtual production is taking the entertainment, retail, and marketing industries by storm, enabling the creation of mind-blowingly beautiful content via quicker and more cost-effective means. <\/p>\n
Merging technological elements such as motion capture, LED screens, real time game engines and more, virtual production helps create exciting digital brand and story experiences in real time. <\/p>\n
At the helm is Fika Entertainment, the visionaries responsible for springboarding visual storytelling by producing real time animation and visual effects (VFX) content that is accessible and fast.<\/p>\n
Fika CEO and Executive Producer Kris Maric says while the term metaverse is new, the concept is not.[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_image src=”https:\/\/rsvp.mbgoldcoast.com.au\/emag\/wp-content\/uploads\/2022\/08\/Fika-Entertainment-On-Set-with-Virtual-Pipeline_Virtual-Camera-min.jpg” title_text=”Fika Entertainment – On Set with Virtual Pipeline_Virtual Camera -min” show_in_lightbox=”on” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” custom_padding_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” max_width=”none” custom_padding_tablet=”” custom_padding_phone=”||0px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” custom_css_main_element=”margin:auto;” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_image src=”https:\/\/rsvp.mbgoldcoast.com.au\/emag\/wp-content\/uploads\/2022\/08\/Fika-Entertainment-LED-Shoot-Transport-Authority-Commercial-TAC_001-min.png” title_text=”Fika Entertainment – LED Shoot – Transport Authority Commercial TAC_001-min” show_in_lightbox=”on” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” custom_css_main_element=”margin:auto;” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.18.0″ _module_preset=”default” text_font_size=”17px” positioning=”relative” custom_padding=”|0px|||false|false” custom_padding_tablet=”||20px||false|false” custom_padding_phone=”||20px||false|false” custom_padding_last_edited=”on|tablet” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n
\u201cThere are many experienced big brands like Disney and Hollywood filmmakers and producers that have been embracing virtual production and the metaverse in some form for a while now but it’s clear that the software and hardware tools have evolved and are becoming more accessible in mainstream production and promotion,\u201d says Kris\u00a0<\/p>\n
\u201cI think what has changed is the interest and confidence in engaging virtual production techniques within everyday production and promotion practices.<\/p>\n
\u201cAudiences are now becoming more globally accessible and also are demanding quicker and fresher online and instore content experiences from brands and businesses – they want the whole 360 experience and a lot of it now.”<\/p>\n
Kris and her team deal with producers, agencies, creators, performers and technicians on a daily basis and, in terms of capability and creativity, sees Australia as downright amazing.\u00a0<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” custom_padding_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” max_width=”none” custom_padding_tablet=”” custom_padding_phone=”||0px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” custom_css_main_element=”margin:auto;” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_image src=”https:\/\/rsvp.mbgoldcoast.com.au\/emag\/wp-content\/uploads\/2022\/08\/Fika-Entertainment-Scream-Street-Dance-Video-Coolabi-BBC-Realtime-Animation-min.png” title_text=”Fika Entertainment – Scream Street Dance Video – Coolabi BBC – Realtime Animation-min” show_in_lightbox=”on” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” custom_css_main_element=”margin:auto;” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_image src=”https:\/\/rsvp.mbgoldcoast.com.au\/emag\/wp-content\/uploads\/2022\/08\/Fika-Entertainment-In-House-Animation-Story-IP-_Adventures-with-Auntie-Ada_-2-min.png” title_text=”Fika Entertainment – In-House Animation Story IP _Adventures with Auntie Ada_ 2-min” show_in_lightbox=”on” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” custom_padding_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” max_width=”none” custom_padding_tablet=”” custom_padding_phone=”||0px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” custom_css_main_element=”margin:auto;” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font_size=”17px” positioning=”relative” custom_padding=”|0px|||false|false” custom_padding_tablet=”||20px||false|false” custom_padding_phone=”||20px||false|false” custom_padding_last_edited=”on|tablet” global_colors_info=”{}” theme_builder_area=”post_content”]\u201cWhen it comes to real-time technology, the really exciting part for us is being able to make wonderful content that is suitable on a global scale and extremely cost effective,\u201d says Kris.<\/p>\n
Fika has worked for global giants such as Mattel, Wildbrain, ABC, Coolabi\/BBC and eOne to produce fast and cost-effective motion capture, animation, VFX (including realtime LED and greenscreen shoots) content, and the rapid spin out of other ancillary brand\/IP experiences such as live events, themed activations, mobile apps, games, e-books, AR\/VR experiences, short form content, and immersive media.<\/p>\n
Currently in production on four animation series, Fika is working with some of the largest global kids IP owners across the US, Canada and UK, plus they are actively working on and have completed gaming, mocap, VFX and other immersive experiences for non-entertainment clients as well, including: Dementia Australia, AllPlay.org, Marine Parks Australia, Peter MacCallum Cancer Centre, Department of Health Victoria, and Jayco.[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” custom_css_main_element=”margin:auto;” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_image src=”https:\/\/rsvp.mbgoldcoast.com.au\/emag\/wp-content\/uploads\/2022\/08\/FIka-Entertainment-Melbourne-Info-Week-Fika-Tracking-Emissions-AR-App-V.2-min.jpeg” title_text=”FIka Entertainment – Melbourne Info Week Fika Tracking Emissions AR App V.2-min” show_in_lightbox=”on” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” custom_padding_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” max_width=”none” custom_padding_tablet=”” custom_padding_phone=”||0px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” custom_css_main_element=”margin:auto;” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_image src=”https:\/\/rsvp.mbgoldcoast.com.au\/emag\/wp-content\/uploads\/2022\/08\/Fika-Entertainment-Realtime-VFX-Humphrey_Fantasy_Test-min.jpg” title_text=”Fika Entertainment – Realtime VFX – Humphrey_Fantasy_Test-min” show_in_lightbox=”on” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” custom_css_main_element=”margin:auto;” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font_size=”17px” positioning=”relative” custom_padding=”|0px|||false|false” custom_padding_tablet=”||20px||false|false” custom_padding_phone=”||20px||false|false” custom_padding_last_edited=”on|tablet” global_colors_info=”{}” theme_builder_area=”post_content”]It was thanks to an unlikely ally, children\u2019s television character Humphrey B. Bear, which led to Kris becoming CEO of Fika.<\/p>\n
As one of the owners and guardians of the honey-loving brown bear, plans to redevelop the popular Aussie Iconic character and bring him into the modern world saw Kris cross paths with Deakin Motion Lab in Melbourne.<\/p>\n
Throughout this process, Deakin Motion Lab was commercially spun out as Fika Entertainment, and Kris was approached to take the reins and bring Humphrey along for the journey.<\/p>\n
Since 2006, Deakin Motion Lab and then Fika have been pushing the boundaries of research and development for transformative entertainment production.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” custom_padding_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” max_width=”none” custom_padding_tablet=”” custom_padding_phone=”||0px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” custom_css_main_element=”margin:auto;” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_image src=”https:\/\/rsvp.mbgoldcoast.com.au\/emag\/wp-content\/uploads\/2022\/08\/Fika-Entertainment-2.5D-Anime-Realtime-Animation-Little-Reimu-min-e1661130911338.jpg” title_text=”Fika Entertainment – 2.5D Anime – Realtime Animation – Little Reimu-min” show_in_lightbox=”on” module_class=”pa-image-16-9″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” custom_css_main_element=”margin:auto;” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_image src=”https:\/\/rsvp.mbgoldcoast.com.au\/emag\/wp-content\/uploads\/2022\/08\/Fika-Entertainment-Humphrey-B.-Bear-AllPlay-and-Friends-Music-Video-min.png” title_text=”Fika Entertainment – Humphrey B. Bear, AllPlay and Friends – Music Video -min” show_in_lightbox=”on” module_class=”pa-image-16-9″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” custom_padding_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” max_width=”none” custom_padding_tablet=”” custom_padding_phone=”||0px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” custom_css_main_element=”margin:auto;” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font_size=”17px” positioning=”relative” custom_padding=”|0px|||false|false” custom_padding_tablet=”||20px||false|false” custom_padding_phone=”||20px||false|false” custom_padding_last_edited=”on|tablet” global_colors_info=”{}” theme_builder_area=”post_content”]This has included creating production solutions and content for film, television, animation, live performances, augmented reality and virtual reality, and apps using motion capture and various visual production techniques.<\/p>\n
\u201cOur in-house designed software and ecosystem Alchemy Pipeline\u2122 enables us to help our clients and partners realise the power of virtual production and the metaverse and how it can more effectively meet their creative and commercial needs,\u201d says Kris.<\/p>\n
\u201cThis pipeline technology is the key component Fika cultivated over a ten-year period for research and commercial purposes.\u201d[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” custom_css_main_element=”margin:auto;” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_image src=”https:\/\/rsvp.mbgoldcoast.com.au\/emag\/wp-content\/uploads\/2022\/08\/Fika-Entertainment-Mocap-Animation-Head-of-Production-Deanne-Czarnecki-min-scaled.jpg” title_text=”Fika Entertainment – Mocap Animation – Head of Production – Deanne Czarnecki-min” show_in_lightbox=”on” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” custom_padding_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” max_width=”none” custom_padding_tablet=”” custom_padding_phone=”||0px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” custom_css_main_element=”margin:auto;” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_image src=”https:\/\/rsvp.mbgoldcoast.com.au\/emag\/wp-content\/uploads\/2022\/08\/Fika-Entertainment-Woohoo-LED-Forest_01-min.png” title_text=”Fika Entertainment – Woohoo LED Forest_01-min” show_in_lightbox=”on” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” custom_css_main_element=”margin:auto;” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.18.0″ _module_preset=”default” text_font_size=”17px” positioning=”relative” custom_padding=”|0px|||false|false” custom_padding_tablet=”||20px||false|false” custom_padding_phone=”||20px||false|false” custom_padding_last_edited=”on|tablet” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n
Instead of thinking about how to create something on a shoestring, Fika works out how virtual production enhances the ability to have products and brands that are promoted in a way that is current, cutting edge and globally appealing.<\/p>\n
\u201cOnce businesses and brands take the plunge and invest in making virtual production content, we can already see how they can leverage this investment further to position themselves actively in the metaverse,\u201d says Kris.<\/p>\n