It was a project that started off like so many others, a side hustle.<\/p>\n
When Lauren Roe took time off for maternity leave, she had a dream to turn her idea into steady income on the side.<\/p>\n
\u201cIn hindsight, starting a business when you have a newborn is ambitious, but luckily for us, we continued to grow and we\u2019ve found success,\u201d says Lauren.<\/p>\n
Established in 2012, I Love Linen has since become one of Australia\u2019s best online destinations for all things home, boasting some of the finest French fabrics for the perfect night\u2019s sleep.<\/p>\n
Coming from a family of traditional bricks and mortar retailers who imported and sold bedding, Lauren had been introduced to the industry early on.<\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_image src=”https:\/\/rsvp.mbgoldcoast.com.au\/emag\/wp-content\/uploads\/2023\/01\/Z2A9931-min.jpg” title_text=”_Z2A9931-min” show_in_lightbox=”on” _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ make_equal=”on” custom_padding_last_edited=”on|phone” _builder_version=”4.18.0″ _module_preset=”default” max_width=”1920px” custom_padding_tablet=”10px||||false|false” custom_padding_phone=”5px||||false|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_image src=”https:\/\/rsvp.mbgoldcoast.com.au\/emag\/wp-content\/uploads\/2023\/01\/Z2A0303-min.jpg” title_text=”_Z2A0303-min” show_in_lightbox=”on” _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” custom_css_main_element=”margin:auto;” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.18.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]
\u201cMy parents sold all manner of things over the years and while none of it was French linen, it did give me an idea how much people cherish a good night\u2019s sleep,\u201d she says.<\/p>\n
\u201cComing from a family of retailers, I had already learnt about thread count and quality sheets from an early age, so this was a natural progression for me.\u201d<\/p>\n
A trip to France had Lauren eager to bring the lush linens she enjoyed in boutique hotels and villas into her home and later, create a business interwoven with the essence of comfort and relaxation.<\/p>\n
\u201cAfter returning from my travels, my search for high-quality French linens began,\u201d says Lauren.<\/p>\n
\u201cI wanted to find beautiful bedding for a perfect night\u2019s sleep.\u201d<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” custom_padding_last_edited=”on|phone” _builder_version=”4.18.0″ _module_preset=”default” max_width=”1920px” custom_padding=”||||false|false” custom_padding_tablet=”0px||||false|false” custom_padding_phone=”0px||||false|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” custom_css_main_element=”margin:auto;” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_image src=”https:\/\/rsvp.mbgoldcoast.com.au\/emag\/wp-content\/uploads\/2023\/01\/Z2A9548-min.jpg” title_text=”_Z2A9548-min” show_in_lightbox=”on” module_class=”pa-image-3-4″ _builder_version=”4.18.0″ _module_preset=”default” custom_padding_tablet=”||40px||false|false” custom_padding_phone=”||40px||false|false” custom_padding_last_edited=”on|tablet” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_image src=”https:\/\/rsvp.mbgoldcoast.com.au\/emag\/wp-content\/uploads\/2023\/01\/Z2A9768-min.jpg” title_text=”_Z2A9768-min” show_in_lightbox=”on” force_fullwidth=”on” module_class=”pa-image-3-4″ _builder_version=”4.18.0″ _module_preset=”default” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”2_5,3_5″ make_equal=”on” custom_padding_last_edited=”on|tablet” _builder_version=”4.16″ _module_preset=”default” max_width=”1920px” custom_padding_tablet=”0px||||false|false” custom_padding_phone=”0px||||false|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” custom_css_main_element=”margin:auto” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.18.0″ _module_preset=”default” custom_padding_tablet=”0px||30px||false|false” custom_padding_phone=”||30px||false|false” custom_padding_last_edited=”on|tablet” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]
Introducing new bed linen is a cost effective and easy way to refresh a space, but it\u2019s the simple things in which Lauren finds the most inspiration.<\/p>\n
\u201cI usually find my inspiration from images I come across.<\/p>\n
\u201cIt could be a beautiful\u00a0interior or a location that I am inspired by, and I aim to recreate that feeling through the colours we choose.<\/p>\n
\u201cWe work hard to develop our own range of exclusive colours, including our gingham range, which always sells out.\u201d<\/p>\n
To showcase their signature styles and capture the comfort their products offer, I Love Linen compile lookbooks and inspirational guides, giving customers an insight into a world of luxury linens, layered colours and patterns, and playful styling.<\/p>\n
\u201cWe work really hard to style and show our designs in a relaxed and accessible way,\u201d says Lauren.<\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_image src=”https:\/\/rsvp.mbgoldcoast.com.au\/emag\/wp-content\/uploads\/2023\/01\/Z2A9886-min.jpg” title_text=”_Z2A9886-min” show_in_lightbox=”on” _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ make_equal=”on” custom_padding_last_edited=”on|tablet” _builder_version=”4.18.0″ _module_preset=”default” max_width=”1920px” custom_margin_tablet=”||0px||false|false” custom_margin_phone=”||0px||false|false” custom_margin_last_edited=”on|phone” custom_padding_tablet=”10px||0px||false|false” custom_padding_phone=”10px||0px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_image src=”https:\/\/rsvp.mbgoldcoast.com.au\/emag\/wp-content\/uploads\/2023\/01\/Z2A0205-min.jpg” title_text=”_Z2A0205-min” show_in_lightbox=”on” module_class=”pa-image-3-4″ _builder_version=”4.18.0″ _module_preset=”default” custom_padding_tablet=”” custom_padding_phone=”||10px||false|false” custom_padding_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” custom_css_main_element=”margin:auto” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.18.0″ _module_preset=”default” custom_padding_tablet=”0px||20px||false|false” custom_padding_phone=”||20px||false|false” custom_padding_last_edited=”on|tablet” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]
\u201cLinen looks incredible with its rumpled and wrinkled texture and when we shoot our lookbooks, we also take a lot of care to show customers how to style and what colours in the range they will work best with.\u201d<\/p>\n
Known for their premium natural fibres, the company\u2019s best-selling pure French linen range sits as the luxury end and offers one of the largest colour ranges available online.<\/p>\n
\u201cOur signature French Linen makes your bed look and feel amazing,\u201d says Lauren.<\/p>\n
\u201cIf you sleep well, you live well, and bedding is one of the most important products we can invest in.<\/p>\n
\u201cWe have made a conscious choice to also include beautiful organic bamboo and crisp luxe cotton, giving customers the ideal opportunity to design their perfect bed.<\/p>\n
\u201cThe newest edition is our Matcha range, which was designed in a very subtle and calming green.<\/p>\n
\u201cIt creates such a sense of calm, and we hope it helps our customers practice slower living sleep rituals.\u201d<\/p>\n
Beside bedding products, the company also sells pure-linen capsule loungewear collections.<\/p>\n
\u201cOur focus is always on sustainability and providing a core capsule range for our customer,\u201d she says.<\/p>\n
\u201cAll our pieces are designed for maximum comfort, withstand trends and be part of your much-loved clothing collection for years.\u201d<\/p>\n
Instagram: www.instagram.com\/ilovelinen<\/a><\/p>\n