design, and loved styling our two houses in Bali and Byron, always adding the Mister Zimi vibe! What is your spring collection called? Can you tell me a little about it? Our first Spring collection is called La Dolce Vita. The Good Life is all about bold prints, relaxed cuts, and having a fun filled good life! What kind of feel were you after with this range? Were there any links to spring in the material/patterns used? The Amalfi coast was a huge inspiration, the blues of the ocean, the fuchsia in the bougainvillea, and the vintage feel of the place – it’s like time has stood still. Do you design for any particular target market? We design for all ages of women — someone who loves to have fun with colour, and confidence to wear something that doesn’t follow trends or blend into the crowd. Who is your ideal Mister Zimi girl? One who loves to stand out! You now have four boutiques; do you have plans for any more? We are looking in Sydney and other capital cities! We would love Mister Zimi to be accessible all over Australia. Very exciting times ahead. You have gained a large following on social media – especially Instagram. Can you describe your approach to the medium and explain the impact it can have for businesses? Instagram has been amazing for us. It helps keeps us engaged with our customers here and overseas, which is just so amazing. Instagram is such a key aspect these days, and it’s important to keep up to date with it and not fall behind. I am also really proud that we have never bought a follower! It’s lovely to know that all of our customers follow us because of our brand and what we’re all about. PREVIOUS PAGE Dahlia Amber Cami ($75) Dahlia Catalina Skirt ($180) THIS PAGE Padang Rosie Jumpsuit ($180) THIS PAGE Tahiti Amber Cami ($180) Tahiti Catalina Skirt ($75) Gili Meno Rosie Jumpsuit ($180) L A B E L FASHION & ACCESSORIES 57 M B G C 56