A glimpse into Mercedes-Benz marketing of yesteryear, an era of long copy, masterful commercial artistry and press advertising with panache. Curated by the team at MBGC. he star of their longing – that is the English translation of der stern ihrer sehnsucht. Sehnsucht, however, has no adequate translation in English, though plenty of authors have tried. C.S. Lewis called it, “That unnameable something, desire for which pierces us like a rapier at the smell of bonfire, the sound of wild ducks flying overhead… the morning cobwebs in late summer, or the noise of falling waves.” Or perhaps the rumbling of a Mercedes-AMG CLS 63 S engine. In this 1926 painting by Hans Neumann, the lady in the pink dress has sehnsucht for the stars, and one star in particular. Don’t we all. P R O P A G A N D A MERCEDES-BENZ MESSAGING 62 More than a match for your little ones. Built for the toughest job of all; your family. The ruggedly stylish Valente is equipped for every challenge your family can throw at it. With up to nine seats and a flexible interior layout, all your family trips are now more practical and enjoyable than ever. Book a test drive and experience the Valente at Mercedes-Benz Gold Coast today. www.mbgoldcoast.com.au 11 Scottsdale Drive, Robina 07 5558 6555 DL2103258 www.mbgoldcoast.com.au Mercedes-Benz Gold Coast